Gaming
The client is a health-tech company seeking a Stripe Consultant to optimize their B2C and SMB transactions, with an emphasis on cart merchandising to enhance the customer experience.
The client requires flexibility in product merchandising, allowing for various billing periods and one-time payment options. They are developing a webhook for account information and seek advice on whether to utilize Stripe or handle it internally. The main objective is to enhance cart merchandising to elevate the customer experience.Their online store is hosted on Squarespace.
Phased Implementation Approach
Phase 1: Market research and product idea validation
The objective was to provide recommendations on improving flexibility in billing options and product merchandising within Stripe. This included advising on effective implementation, configuration, and best practices for utilizing Stripe's features. Additionally, we explored other payment gateways or platforms to offer a well-rounded perspective. Our expertise focused on optimizing subscription management and billing processes, specifically addressing subscription-based billing models and recurring payments to improve overall efficiency and customer satisfaction.
Phase 2: Prototyping and product integration
Following a 3-step approach, we initially concentrated on integration Stripe with their Squarespace online store. Furthermore, we provided guidance on implementing webhooks for customer account management and their practical applications in managing accounts. Additionally, we investigated the integration of online scheduling tools to further enhance the store's overall functionality.
Phase 3: Improve customer engagement
We facilitated smooth transitions between one-time payments and subscription-based transactions to enhance ongoing customer engagement. We also analyzed and proposed improvements to decrease cart abandonment rates. Additionally, we created strategies and techniques for effective cart merchandising.
Key Outcome:
Improved app signups by 56%
Launch product in less than 3 months timeline
Helped the team hire a full time Product Manager
